Meta removes AI feature that modified public Instagram photos after backlash
Meta has removed a controversial AI feature that let users modify photos from public Instagram accounts by @-mentioning them. The feature, part of the new Muse Image generator from Meta Superintelligence Labs, was pulled days after launch for missing the mark.
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Meta disables AI image generation feature after backlash over using public Instagram content without permission
Meta is turning off a feature announced this week that let users generate AI images by tagging public Instagram accounts, after backlash over using content without permission. The feature allowed any public Instagram account's content to be referenced in AI creations without the owner's consent. Meta updated its blog post to announce the reversal.
↑ Updated Fri, Jul 10, 2026, 11:49 PM — Meta disables the feature after backlash; updates blog post to announce reversal.
Meta discontinues AI image generation feature after privacy backlash
Meta launched an AI feature on Tuesday that allowed users to generate images using content from public Instagram accounts. After widespread criticism over privacy concerns, including from a Hollywood union, Meta announced it is discontinuing the feature.
↑ Updated Sat, Jul 11, 2026, 05:07 AM — Meta discontinues the feature after privacy backlash.
Instagram head Adam Mosseri opposes filtering out AI content, favors labeling
Instagram head Adam Mosseri stated in an interview that he does not want to filter out AI-generated content from the platform, but believes users should be informed whether content is AI-generated. He argues that users who dislike AI content should not have it in their feed, while those who enjoy it should be able to see it.
Meta launches Muse Image, its first AI image generator from Superintelligence Labs
Meta released Muse Image, an AI image generation model developed by its new Meta Superintelligence Labs, on July 7, 2026. The model is available for free in the Meta AI app, Instagram Stories, and WhatsApp, with Facebook and Messenger support coming soon. It replaces the Llama lineup and integrates with Instagram, automatically opting public profiles into being used for AI remixes via tagging.
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