Meta disables AI image generation feature after backlash over using public Instagram content without permission
Meta is turning off a feature announced this week that let users generate AI images by tagging public Instagram accounts, after backlash over using content without permission. The feature allowed any public Instagram account's content to be referenced in AI creations without the owner's consent. Meta updated its blog post to announce the reversal.
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Meta disables the feature after backlash; updates blog post to announce reversal.
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Meta discontinues AI image generation feature after privacy backlash
Meta launched an AI feature on Tuesday that allowed users to generate images using content from public Instagram accounts. After widespread criticism over privacy concerns, including from a Hollywood union, Meta announced it is discontinuing the feature.
↑ Updated Sat, Jul 11, 2026, 05:07 AM — Meta discontinues the feature after privacy backlash.
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